No more cookie-cutter websites

level up your digital game with a Storybrand website and funnels that do what YOU need

Attract the right people

Make more impact

Improve conversion

When conventional won’t cut it…

In this world of generic templates and one-size-fits-all solutions, you need more than a virtual storefront: you need a dynamic platform that reflects your vision and instantly resonates with your ideal people.

Big marketing agencies tend to miss the mark on this - and individual freelancers often miss the know-how, the bandwidth, and/or the experience to take on a full project like this.

That is where we come in.

We’re Sandrine Coosemans & Mellissa Wheeler.

We are marketing experts who live off-grid in the Spanish mountains and we’ve been creating websites together for years now.

Sandrine is an online business strategist and certified Storybrand guide, and Mellissa is a WordPress web designer with extensive SEO experience.

We joined forces because 1+1=3: we save our clients the trouble of working with different freelancers on a single project. And while we’re the two people you’ll talk to most, we have a team of trusted experts behind us: from email marketing to copywriting and tech, we’ve got your back.

What makes our websites so different?

  • Strategic Setup

    We get to know our clients, their products, and their audience. That way, we can create a platform that does exactly what you need - tomorrow, next month, and even years from now.

  • High-Converting Content

    Sandrine uses the Storybrand framework™ to clarify your content and take your customers on a journey; Mellissa uses her design experience to enhance the message and helps them take action.

  • Flawless Functionality

    Our websites don’t just look good; we pride ourselves on building the complete package including SEO, accessibility, compatibility, and a great user experience - for visitors, and for you.

Some examples of our work…

Our process

Preparation…

  • Before we start, we make a roadmap for the project.

    Website strategy, project timeline and budget, preliminary research, audit of your existing marketing assets;

    We make sure we know exactly what we’ve got, what we need, and how we’re going to work together.

  • After you approve the roadmap (including budget and timeline), we kick off the project for real.

    You will then get access to a portal where you can track work in progress, upload materials, and access relevant files and platforms.

  • Over the course of 2-3 video calls and using the information from our audit and research, we gain a deeper understanding of your brand, your product(s), and your audience(s).

    We can then start writing the copy, create visuals, and collect any and all materials to include on your platform.

  • We create a “staging” website with your branding, colours, fonts, navigation, and structure.

    In some cases, we can export elements from your current website (e.g. a blog) - and import it directly onto the staging website.

    That way, we can work on the website without needing to touch (or break) your current website.

    When you give your full approval on the staging website (in a later stage), we will replace your old website with the new one.

Development

  • We create your homepage first, so we can get your approval on the look and feel of your website before creating the rest of the website in the same style

  • Depending on the scope of the project, we will create relevant subpages in the days after you approved the homepage…

    Or we take a couple of weeks to build your blog, shop, course/membership platform, directory, library, and other custom elements.

  • Once you’ve approved the desktop version of the website, we can work on other elements like

    • Search engine optimisation

    • Accessibility for persons with disabilities

    • Compatibility with modern browsers and devices

    • Integration with e.g. your sales funnel software or CRM

  • We replace your current website with the new one and make sure it’s properly connected to your hosting and domain registrar.

    Once the website is live, we connect it to important tools like analytics.

… and after!

  • Once your website is out in the world, you may become aware of some details you didn’t think of before.

    We are happy to make small tweaks to design and content in the 7 days following the launch.

    After this, additional tweaks will depend on the package you sign up for.

  • Every website project comes with a document that includes

    • Links to brand materials we used (e.g. branding and messaging guidelines, Storybrand scripts, fonts, logos,…)

    • Links to visual elements we created - e.g. illustration or icons

    • Instructions for you and your team on how to add or update content, make changes to your website, manage the backend (e.g. shop or membership platform), etc.

  • Most of our package also include 3, 6, or 12 months of support.

    This can include tech support, ongoing strategic consultancy, SEO, marketing services, or even regular changes or updates to your website.

  • Most of our packages include 3, 6, or 12 months of WordPress website maintenance.

    We regularly back up your site, update plugins, and generally make sure your website’s backend stays up-to-date and your website keeps functioning properly.

Q&A

  • Each site is unique; our projects range from simple-but-stunning 5-page websites to high-end platforms that integrate with top CRM software, a course/membership plugin, web shop, blog, podcast, and more.

    Every WordPress site is registered with a lifetime Divi theme licence and includes

    • a cookie notice

    • privacy policy page

    • custom 404 not found page

    • SEO plugin

    • caching plugin (to speed up your website)

    • Google Analytics or your preferred alternative

    • A basic security plugin

    Custom video tutorials are provided for all websites.

  • Whether it’s a budget decision or personal preference, you can opt for a different website platform if you book one of our consulting or done-with-you packages.

    We will discuss the details on our discovery call; options range from building your website using our content wireframe and strategic recommendations, to having the whole thing built for you.

    Please note that the “examples of our work” above all show websites that were designed by Mellissa; while this is not the cheapest option, we’re sorry to say we can’t offer the full Storybrand + web design experience for a budget below € 5000, regardless of your preferred platform.

  • All of our websites have the necessary elements in place to help search engines understand what your website is about - and they have been optimised for speed and other essential aspects. We always conduct an audit after launch to ensure there are no leftover broken links, missing page titles or meta descriptions, etc.

    If you need keyword research, strategy and optimisation this can be included in your package and will be discussed during our discovery call.

    If we build your website on WordPress, we install an SEO plugin that we/you can use to further optimise your site (including new content) for search engines.

  • In the prep stage, you will be asked to provide us with access to your domain registrar and (if we’re building on WordPress) your website hosting provider. Not all hosting providers are suitable for any type of website; we are happy to consult with you on the best option for your platform.

  • Storybrand™ is a marketing framework that was first outlined by Donald Miller in his book, Building a Storybrand. It was then further developed by Don Miller and Dr. J.J. Peterson in the next book, Marketing Made Simple.

    As a Certified Storybrand Guide, Sandrine is qualified to use the framework in our clients’ websites, funnels, and digital content.

    Being certified also means we have direct access to a cornucopia of resources and a vast network of experienced marketing professionals, which has allowed us to elevate our work in many different ways.

  • We use the Storybrand framework to clarify your message and outline some of your marketing assets.

    We are also intimately familiar with other frameworks, methods, and experts, including (but not limited to)

    • Jeff Walker (Product Launch Formula)

    • Stu McLaren (Searchie, Tribe/The Membership Experience)

    • Rachel Miller (Moolah Marketer etc)

    • Mike Michalowicz (Profit First, the Pumpkin Plan)

    • Amy Porterfield

      and so many more!

  • Packages start at € 2250 for a Storybrand website on Squarespace or a simple website wireframe.

    WordPress websites start around € 5000 and can be double or triple that if you’re looking to add assets like a shop, blog, podcast, database/library, directory, membership site, multiple lead generators and/or sales funnels, online course(s),…

    We will be able to give you an exact price when we know exactly what your brand needs.

    Schedule a free discovery call so we can discuss your project!

    In most cases, we will be able to give you a ballpark price for the project on the call.

    The next step is a strategy roadmap, where we dive deeper into your goals, needs, and preferences. Based on this, we will be able to draft a detailed quote for the project, including a timeline and budget.

  • We can’t build your dream website without your input and regular feedback.

    1. In the prep stage, we have one or two calls and we will ask you for information, brand assets, and other existing materials. We provide you with prompts and checklists and if you’re not a writer, you can provide most information in audio or video format.

    2. In the development stage, we need your timely feedback on the pages and content we create. We will discuss the details and timeline during the roadmap stage but in most cases, we require feedback within 48 hours after delivering assets so we can stay on track.

    3. In the final stage, you will review and approve each individual page, email, or other asset before launch;

    4. After launching, you will have a chance to review the instructions and guidelines we created, and get clarification or additional instructions - so you and your team can confidently take it from there.

    For a small website project with a limited number of pages, your time investment can be minimal:

    • One call in the prep stage

    • A second call + feedback on the wireframe in the creation stage

    • A couple of hours to review individual pages detail before launch

    • One last call to wrap up the project.

    Either way, we will discuss the details and timeline during the roadmap stage.

  • Although most of our team speak multiple languages, we mainly offer done-for-you services in English.

    Please get in touch if you’re looking for a Storybrand website or consultancy in Dutch, French, or Spanish as we may have other options for you!

Not sure where to start?

Start with a Roadmap.

Together, we look at what you already have in place, we explore your options, and we end up with a clear plan of action.

  • Don’t time and money on a website that doesn’t fit your needs

  • Know what your website does need - now and later

  • Get a clear plan, budget, and timeline for your website project